Resume

Where I've Worked

2022-Present
WFIT 89.5

Program Director

Manage a team of staff members and volunteers to bring news and innovative and traditional music to the Space Coast of Florida. Mixed format station, NPR News and AAA.

Chose and manage the installation of new automation and music scheduling software to reduce operational errors and increase the sound quality of the station. Trained on-air staff and worked across departments to integrate new systems into back-end operations.

Act as Music Director to choose new music and manage rotations.  Host air shift and pitch during fund drives.

2021-2022
The Great Escape Room

Marketing

Created and executed organic and paid campaigns to increase bookings at this 12 unit escape room company.

Created a retargeting campaign to bring website visitors back to the booking page as they traverse the internet.

Coached store managers to better market their location with collateral materials, in-person presentations to business community and signage.

Bought printing and produced videos and ads for use in campaigns as well as overseeing outside graphic designers.

Limited Term Engagement

2019-2021
WMFE and WMFV

Director of Content and Audience Development

Overseeing programming and operations to grow audience. Generate enthusiasm for our special initiatives, increase news content and monitor results. Revamped program schedule to grow younger and more diverse audiences on the weekends and reduce costs and elongate time spent listening on weekdays.

Manage news department including hosts, investigative reporters and general assignment staff. Enhanced WMFE's position as the nation's Space Station.

Aug 19-Jan 20
WMFE and WMFV

Interim President and General Manager

Additional responsibilities including major gift fundraising, membership, finance and administration and overseeing outsourced sponsorship sales department. Worked to renovate financial reporting systems.

Met with civic leaders to build on legacy of previous President to ensure smooth transition to new leadership.

2016 - 2018
Bromo Arts and Entertainment District

Executive Director

Direct organization’s economic development activities. Consult with arts organizations and businesses on site selection, renovation forecasts. Provide professional development opportunities in fundraising, business management and marketing/branding activities.

2002-2015
WTMD 89.7/Towson University Public Media

General Manager and Executive Director

Over responsibility for founding and growing Baltimore's AAA Station. Built new state of the art broadcast and community center; grew revenues by 10 fold; managed 25 staff; created Towson University Public Media management company.

2000-2002
Pacifica Radio Foundation

National Program Director

Senior-level responsibility for national programming, broadcast operations and digital. Board Reporting responsibility. Managed 20 employees and dotted line reporting from station program directors. Managed crisis communications program during union grievance process. Served as primary public spokesperson for programming.

1995-2000
NPR

Program Operations Manager/Marketing Manager

Responsible for program clearances and industry marketing. Managed NPR’s programming committee. Served on pricing task force that transitioned to an audience based revenue model. Coordinated talent activities including escorting Diane Rehm on her first book tour.

1995
WAMU-The Diane Rehm Show

Producer/Marketing Director

Launched national distribution of the Diane Rehm Show. Recruited initial stations, monitored audience development. Produced program segments on politics, book interviews and other topics.

Education

1984
The American University

BA Major: Communications/Minor: Political Science

Management Skills

Staff Management

96%

Partnership Building

95%

Strategic Planning

97%

Human Resources

93%

Financial Reporting

90%

IRS-FCC-CPB Compiance

95%

Radio Skills

Hosting

95%

Editing

80%

Reporting

93%

Writing

93%

Programming

95%

Editorial Management

90%

Fundraising Skills

Pitching

100%

Membership Programs

95%

Major Giving

93%

Sustaining Memberships

93%

Underwriting Sales Management

93%