Where I've Worked
2021-2022The Great Escape Room
Created and executed organic and paid campaigns to increase bookings at this 12 unit escape room company.
Created a retargeting campaign to bring website visitors back to the booking page as they traverse the internet.
Coached store managers to better market their location with collateral materials, in-person presentations to business community and signage.
Bought printing and produced videos and ads for use in campaigns as well as overseeing outside graphic designers.
Limited Term Engagement
2019-2021WMFE and WMFV
Director of Content and Audience Development
Overseeing programming and operations to grow audience. Generate enthusiasm for our special initiatives, increase news content and monitor results. Revamped program schedule to grow younger and more diverse audiences on the weekends and reduce costs and elongate time spent listening on weekdays.
Manage news department including hosts, investigative reporters and general assignment staff. Enhanced WMFE's position as the nation's Space Station.
Aug 19-Jan 20WMFE and WMFV
Interim President and General Manager
Additional responsibilities including major gift fundraising, membership, finance and administration and overseeing outsourced sponsorship sales department. Worked to renovate financial reporting systems.
Met with civic leaders to build on legacy of previous President to ensure smooth transition to new leadership.
2016 - 2018Bromo Arts and Entertainment District
Direct organization’s economic development activities. Consult with arts organizations and businesses on site selection, renovation forecasts. Provide professional development opportunities in fundraising, business management and marketing/branding activities.
2002-2015WTMD 89.7/Towson University Public Media
General Manager and Executive Director
Over responsibility for founding and growing Baltimore's AAA Station. Built new state of the art broadcast and community center; grew revenues by 10 fold; managed 25 staff; created Towson University Public Media management company.
2000-2002Pacifica Radio Foundation
National Program Director
Senior-level responsibility for national programming, broadcast operations and digital. Board Reporting responsibility. Managed 20 employees and dotted line reporting from station program directors. Managed crisis communications program during union grievance process. Served as primary public spokesperson for programming.
Program Operations Manager/Marketing Manager
Responsible for program clearances and industry marketing. Managed NPR’s programming committee. Served on pricing task force that transitioned to an audience based revenue model. Coordinated talent activities including escorting Diane Rehm on her first book tour.
1995WAMU-The Diane Rehm Show
Launched national distribution of the Diane Rehm Show. Recruited initial stations, monitored audience development. Produced program segments on politics, book interviews and other topics.