Stephen Yasko

Marketing

Created and executed organic and paid campaigns to increase bookings at this 12 unit escape room company.

Created a retargeting campaign to bring website visitors back to the booking page as they traverse the internet.

Coached store managers to better market their location with collateral materials, in-person presentations to business community and signage.

Bought printing and produced videos and ads for use in campaigns as well as overseeing outside graphic designers.

Limited Term Engagement

Director of Content and Audience Development

Overseeing programming and operations to grow audience. Generate enthusiasm for our special initiatives, increase news content and monitor results. Revamped program schedule to grow younger and more diverse audiences on the weekends and reduce costs and elongate time spent listening on weekdays.

Manage news department including hosts, investigative reporters and general assignment staff. Enhanced WMFE's position as the nation's Space Station.

Interim President and General Manager

Additional responsibilities including major gift fundraising, membership, finance and administration and overseeing outsourced sponsorship sales department. Worked to renovate financial reporting systems.

Met with civic leaders to build on legacy of previous President to ensure smooth transition to new leadership.

Executive Director

Direct organization’s economic development activities. Consult with arts organizations and businesses on site selection, renovation forecasts. Provide professional development opportunities in fundraising, business management and marketing/branding activities.

General Manager and Executive Director

Over responsibility for founding and growing Baltimore's AAA Station. Built new state of the art broadcast and community center; grew revenues by 10 fold; managed 25 staff; created Towson University Public Media management company.

National Program Director

Senior-level responsibility for national programming, broadcast operations and digital. Board Reporting responsibility. Managed 20 employees and dotted line reporting from station program directors. Managed crisis communications program during union grievance process. Served as primary public spokesperson for programming.

Program Operations Manager/Marketing Manager

Responsible for program clearances and industry marketing. Managed NPR’s programming committee. Served on pricing task force that transitioned to an audience based revenue model. Coordinated talent activities including escorting Diane Rehm on her first book tour.

Producer/Marketing Director

Launched national distribution of the Diane Rehm Show. Recruited initial stations, monitored audience development. Produced program segments on politics, book interviews and other topics.

BA Major: Communications/Minor: Political Science