Stephen Yasko

TV Hosting

Description

Purpose:
My vision for WTMD was as a statewide service on-air and on-line.  To accomplish this goal, we needed to partner with organizations that could help us reach people outside our coverage area.  MPT had the need to jazz up their annual volunteer raiser programming during Bay Week.

Execution:
We coproduced The Concert for the Chesapeake Bay which I cohosted with Yolanda Vasquez.  The program was seen by hundreds of thousands statewide and gave WTMD the position as the Maryland music station.

As an outgrowth of the Concert for The Chesapeake Bay, I was asked to cohost three installments of Artworks, a weekly magazine program with the iconic Rhea Feikin.

Results:
We did see a bit of an uptick in on line listening and inquiries from people in DC for information about how to listen on line to WTMD.