Stephen Yasko

The Great Baltimore Check In

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Description

The Check In is a social media city wide scavanger hunt to generate listener/customer engagment. The game was also designed to generate foot traffic for sponsors and to get Millennials to explore outside their home neighborhoods.

Execution:
An App development company was engaged to create an iOS and Android based CMS capable of geo-fencing each of 89 spots.  Sales Department sold sponsorships to location based clients.  A public facing was site was also created and the back end of the CMS tracked all check ins to each location to demonstrate foot traffic to each sponsor.  Players gave permission to have their emails given to each sponsor they check in at for additional sales opportunity

Results:
The Check In generated additional sales revenue of 1/3 of station's annual goal.  More than two thousand sign ups with more than two hundred completing the entire game. More than ten thousand total check-ins were made.  The game was repeated three times over seven years. Several stations sought licensing deals which we did not have the wherewithal to execute.