Stephen Yasko

First Thursdays Concerts In The Park

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Description

WTMD's signature event for more than 15 years, First Thursdays started in Mt. Vernon Park and attracted several hundred attendees when we became producers.

This five show series quickly grew at we booked more well known national acts and attendance jumped to over 5,000.  We had outgrown the park and began a search for a new venue. That venue was Canton Waterfront Park.

Moving this event included significant community outreach.  We worked with the Canton Community Association and nearby residents and businesses to describe what would happen on event days.  We secured additional parking.  We worked with City Agencies to provide security and other necessities.

On our work paid off when 10,000 people showed for the first show in our new home.  Sponsorship revenue jumped from increased fees for naming rights and the number of vendors, exhibitors and secondary sponsors increased.