WTMD needed clutter crushing creative to grab the attention of listeners and nonlisteners to create buzz and sampling.
The Planit Agency donated their services and recruited award-winning fashion photographer Dean Alexander to shoot portraits of sample WTMD listeners. These portraits were then stylized to create an other worldly appearance focusing on enlarged ears. Copy was written to gently parody the popular ED drug. The campaign won ADDY awards and was placed in print and web advertising, used as a tote bag thank you gift and even as billboard banner announcing our new home.
Over 2,500 tote bags were requested as thank you gifts and the outdoor billboard banner was received millions of impressions (it was displayed for six months),