Stephen Yasko

I've spent 20 plus years in public media most recently as Director of Content. I'm recognized as a transformational non-profit leader.

I like to apply entrepreneurial techniques to non-profit management and increased my last station's revenues 10 fold in less than 10 years.  I am most proud of moving WTMD into a state of the art broadcast and community engagement facility.

Maintaining editorial integrity, in both news and music formats, is a priority for me.

Everyone talks about digital disruption in public media. I've embraced it by combining the reach of traditional media with the accountability of digital. That philosophy resulted superior digital revenue generation.
Media is all about brand management from product creation to social media promotion.  I think I've mastered those skills and love daredevil tactics that push the creative envelope. Plus, I think I'm a pretty nice guy.

Four Reasons To Hire Me

I'm A Strategic Thinker

I have expertise in creating long term strategic plans by consulting stakeholders and recognizing marketplace conditions. I'm able to look 5 years down the road and choose the right activities today to get there then.

I'm a Reflective Leader

I vigorously fine-tune my own style through career coaching and leadership training. I work on developing my level of emotional intelligence so I can quickly assess personalities and integrate their needs into my communications and leadership activities.

I Know Public Radio Inside and Out

I've produced, edited, fundraised, managed and even built a new broadcast facility. I know the difference between a fad and a trend, and implement activities that fit within our listeners value system.

I Like Making and Counting Money

I can make the phones ring during a fund drive by identifying with our listeners lifestyles and I'm thrilled to ask for major gifts. I get a kick out of seeing the average spot rate increase and I like to analyze day-to-day financial activities.

What They Say About Stephen Yasko