Stephen Yasko

Stephen Yasko

I apply  entrepreneurial techniques to non-profit management to increase revenues and community impact. These techniques increased WTMD’s revenues 10 fold in less than 10 years.

I have to say my biggest achievement was moving WTMD into a state of the art broadcast and community engagement facility. It was a game changer in so many ways and truly made WTMD a cultural institution in Baltimore.

While others ponder digital disruption in public media, I embrace it by combining the reach of traditional media with the accountability of digital. That philosophy resulted in superior digital revenue generation for WTMD and the creation of The Great Baltimore Check In.

I like to think I am inclusive manager and leader.  I study management and reflect on my own style and am committed to diversity in our industry.  I am dedicated to creating healthy and creative work environments where everyone feels valued.

Four Reasons To Hire Me

I'm A Strategic Thinker

I have expertise in creating long terms strategic plans by consulting stakeholders and recognizing marketplace conditions. I'm able to look 10 years down the road and choose the right activities today to get there.

I'm a Reflective Leader

I vigorously fine-tune my own style through career coaching and leadership training. I work on developing my level of emotional intelligence so I can quickly assess personalities and integrate their needs into my communications.

I Know Public Radio Inside and Out

I've produced, edited, fundraised, managed and even built a new broadcast facility. I tell the difference between a fad and a trend and implement activities that fit within our listeners value system.

I Like Making and Counting Money

I can make the phones ring during a fund drive by identifying with our listeners lifestyles and I'm thrilled to ask for major gifts. I get a kick out of seeing the average spot rate increase and I like to analyze day-to-day financial activities.

What They Say About Me