I apply entrepreneurial techniques to non-profit management to increase revenues and community impact. These techniques increased WTMD’s revenues 10 fold in less than 10 years.
I have to say my biggest achievement was moving WTMD into a state of the art broadcast and community engagement facility. It was a game changer in so many ways and truly made WTMD a cultural institution in Baltimore.
While others ponder digital disruption in public media, I embrace it by combining the reach of traditional media with the accountability of digital. That philosophy resulted in superior digital revenue generation for WTMD and the creation of The Great Baltimore Check In.
I like to think I am inclusive manager and leader. I study management and reflect on my own style and am committed to diversity in our industry. I am dedicated to creating healthy and creative work environments where everyone feels valued.
Four Reasons To Hire Me
What They Say About Me
I cannot recommend Steve Yasko highly enough as a top notch radio executive completely attuned to the evolving market place.
Steve Yasko has the gift of being able to think strategically and intuitively years into the future - and then putting he puts the building blocks in place and brings the stakeholders together to achieve something great.
The entire Baltimore music scene has been elevated because of Steve Yasko and his unwavering dedication to creating a premier radio station. He's a Baltimore Icon - there's no doubt about it.
Steve Yasko is truly a visionary who is not afraid to break new ground and push into new areas and engage with his audiences.