I've spent 20 plus years in public media most recently as a Chief Executive and I'm recognized as a transformational non-profit leader.
I like to apply entrepreneurial techniques to non-profit management and increased my last station's revenues 10 fold in less than 10 years. I am most proud of moving WTMD into a state of the art broadcast and community engagement facility.
Maintaining editorial integrity, in both news and music formats, is a priority for me.
Everyone talks about digital disruption in public media. I've embraced it by combining the reach of traditional media with the accountability of digital. That philosophy resulted superior digital revenue generation.
Media is all about brand management from product creation to social media promotion. I think I've mastered those skills and love daredevil tactics that push the creative envelope. Plus, I think I'm a pretty nice guy.
Four Reasons To Hire Me
What They Say About Me
I cannot recommend Steve Yasko highly enough as a top notch radio executive completely attuned to the evolving market place.
Steve Yasko has the gift of being able to think strategically and intuitively years into the future - and then putting he puts the building blocks in place and brings the stakeholders together to achieve something great.
The entire Baltimore music scene has been elevated because of Steve Yasko and his unwavering dedication to creating a premier radio station. He's a Baltimore Icon - there's no doubt about it.
Steve Yasko is truly a visionary who is not afraid to break new ground and push into new areas and engage with his audiences.