Stephen Yasko

Stephen Yasko

I apply  entrepreneurial techniques to non-profit management to increase revenues and community impact. These techniques increased WTMD’s revenues 10 fold in less than 10 years.

I have to say my biggest achievement was moving WTMD into a state of the art broadcast and community engagement facility. It was a game changer in so many ways and truly made WTMD a cultural institution in Baltimore.

While others ponder digital disruption in public media, I embrace it by combining the reach of traditional media with the accountability of digital. That philosophy resulted in superior digital revenue generation for WTMD and the creation of The Great Baltimore Check In.

I like to think I am inclusive manager and leader.  I study management and reflect on my own style and am committed to diversity in our industry.  I am dedicated to creating healthy and creative work environments where everyone feels valued.

Four Reasons To Hire Me

I'm A Strategic Thinker

I have expertise in creating long terms strategic plans by consulting stakeholders and recognizing marketplace conditions. I'm able to look 10 years down the road and choose the right activities today to get there.

I'm a Reflective Leader

I vigorously fine-tune my own style through career coaching and leadership training. I work on developing my level of emotional intelligence so I can quickly assess personalities and integrate their needs into my communications.

I Know Public Radio Inside and Out

I've produced, edited, fundraised, managed and even built a new broadcast facility. I tell the difference between a fad and a trend and implement activities that fit within our listeners value system.

I Like Making and Counting Money

I can make the phones ring during a fund drive by identifying with our listeners lifestyles and I'm thrilled to ask for major gifts. I get a kick out of seeing the average spot rate increase and I like to analyze day-to-day financial activities.

What They Say About Me

Resume

A History of Innovation and Leadership

Where I've Worked

2016 - Current
Bromo Arts and Entertainment District

Executive Director

Direct organization’s economic development activities. Consult with arts organizations and businesses on site selection, renovation forecasts. Provide professional development opportunities in fundraising, business management and marketing/branding activities.

2002-2015
WTMD 89.7/Towson University Public Media

General Manager and Executive Director

Over responsibility for founding and growing Baltimore's AAA Station. Built new state of the art broadcast and community center; grew revenues by 10 fold; managed 25 staff; created Towson University Public Media management company.

2000-2002
Pacifica Radio Foundation

National Program Director

Senior-level responsibility for national programming, broadcast operations and digital. Board Reporting responsibility. Managed 20 employees and dotted line reporting from station program directors. Managed crisis communications program during union grievance process. Served as primary public spokesperson for programming.

1995-2000
NPR

Program Operations Manager/Marketing Manager

Responsible for program clearances and industry marketing. Managed NPR’s programming committee. Served on pricing task force that transitioned to an audience based revenue model. Coordinated talent activities including escorting Diane Rehm on her first book tour.

1995
WAMU-The Diane Rehm Show

Producer/Marketing Director

Launched national distribution of the Diane Rehm Show. Recruited initial stations, monitored audience development. Produced program segments on politics, book interviews and other topics.

Education

1984
The American University

BA Major: Communications/Minor: Political Science

Management Skills

Leadership Training

87%

Human Resources

88%

Financial Reporting

84%

IRS-FCC-CPB Compiance

95%

Radio Skills

Hosting

79%

Editing

85%

Reporting

79%

Writing

90%

Programming

95%

Editorial Management

91%

Fundraising Skills

Pitching

100%

Membership Programs

95%

Major Giving

91%

Sustaining Memberships

93%

Underwriting Sales Management

93%

Projects

I'm Proud of This Stuff!
The New WTMD Broadcast and Community Center

The New WTMD Broadcast and Community Center

Community Engagement, Digital Innovation, Events, Management
Baltimore Band Block Party

Baltimore Band Block Party

Digital Innovation, Events, Fundraising, Programming
TV Hosting

TV Hosting

Community Engagement, Partnerships, Programming
Believe in Baltimore

Believe in Baltimore

Community Engagement, Events, Partnerships, Programming
Podcasting

Podcasting

Digital Innovation, Partnerships, Programming
Strategic Planning

Strategic Planning

Management
Branding Campaign

Branding Campaign

Fundraising, Marketing
The Great Baltimore Check In

The Great Baltimore Check In

Digital Innovation, Fundraising, Marketing
First Thursdays Concerts In The Park

First Thursdays Concerts In The Park

Community Engagement, Events, Fundraising, Partnerships

Contact

Get in Touch

202-841-2059

Baltimore

syasko@comcast.net

Full-time and Contract

How Can I Help You?